Out-of-home advertising you can actually measure.
Wayside Ads turns the trucks already rolling down America's highways into mobile billboards — and bills them on real, GPS-verified impressions instead of guesswork. Traditional OOH gives you an estimate. We give you delivery you can prove.
Why Wayside Ads
Billboards can't tell you what they delivered. Ours can.
Every truck streams its real route. We meter exposure against road traffic and population density, dedupe reach from frequency, and bill only verified, billable impressions — the accountability of digital, in the physical world.
GPS-verified delivery
Impressions are metered from each truck's actual GPS trail — not a static "estimated daily views" number on a media kit.
Reach & frequency, deduped
We separate how many unique people saw your brand from how many times — so you never pay twice for the same eyeballs.
Pay for what was delivered
Billing is tied to billable impressions, calibrated to what a billboard on that same stretch of road would earn.
How it works
Highway billboards that come to your audience
Wrap the fleet
Fleet owners list their trailers; we produce and install the wrap or a reusable banner.
Drive real routes
Trucks run their normal routes through cities and along interstates, streaming GPS the whole way.
Measure & bill
We meter exposure into verified impressions and bill advertisers on what was actually delivered.
Measurable reach across the markets that matter
Buy mobile-billboard space by route and region, and only pay for impressions we can prove were delivered.
Explore advertising For fleet ownersTurn the miles you already drive into revenue
List your trucks and earn passive income on every campaign they carry — paid on verified GPS mileage.
Explore listing your fleetMeasurement
Impressions, not estimates
We map-match every mile to road traffic (AADT) and Census population density, then model exposure the same way a billboard on that stretch of road would be measured — with reach and frequency deduplicated. The result is an auditable, billable impression count for every campaign.
How we measure it
Ready to put your brand on the road?
Tell us whether you're an advertiser or a fleet owner and we'll get you set up.